The Story

This is Genevieve (Gin) Tan, the founder, and designer of YARD YARN. A former graduate from Temasek School of Design with a Diploma in Apparel Design and Merchandising. Like others, her career life started at the age of 19.

At age of 26, she coincidentally set up this brand without any clue of the future. Like all startups, there were the unpredictable ups and downs before she manages to settle down and launch her first capsule collection in 2015 officially.


The collection garners a rise of attention from the unique choice of material used. She uses unexpected daily hardware that is largely seen in the garment industry for her jewelry. The pieces are surprisingly lightweight and wearable despite being bold in structure. Her development continues to progress and the result is for those who seek individuality within craftsmanship.

 


THE CONSTRUCTION
 Each piece is carefully made from an empty canvas and it usually takes on a form. The first sketches do not always be the final. We work on endless and possible designs that put comfort as a priority for the long-wearers where most pieces weigh 100g and below. The unique double clasps system that Genevieve uses make alternating of straps within designs flexible. 


THE MATERIAL New materials are often updated as each season moves along. To maintain the consistency, the fundamental stainless steel chains, and ear hooks, as well as PU leather and suede, are the key players in YARD YARN pieces. 

THE INSPIRATION The work of YARD YARN will be a good fusion of living elements and still life.

By adopting feminine silhouette from floras and inserting masculine accent from hardware, we work closely to upholding our tagline: feminism with an industrial twist. 

 

WE LET IMAGINATION RUN WILD HERE.

WE ARE ABOUT NOT BEING RESTRICTED.

WE ARE OBSESSED IN THE SCENE OF LIVING.

WE CELEBRATE AN ECCENTRIC MIX.

AT YARD YARN, EVERY PIECE TELLS A STORY. 

THE OBJECTIVE We have seen the commercial days go by. They make their stay. However to balance the scene up, YARD YARN, as one of the independent labels in Singapore, would like to widen the scope of choices in the market. Especially where our range are design and handmade in Singapore. 

We would like to offer reasonable designer accessories to the market.

And with each audiences' support, we are able to achieve our next stage and forth.

 

"Execute dreams through actions. Time does not wait for anyone. "

- Genevieve Tan, YARD YARN