The Story

This is Genevieve (Gin) Tan, the founder, and designer of YARD YARN. A graduate from Temasek School of Design with a Diploma in Apparel Design and Merchandising. Like others, her career life started at the age of 19.

At age of 26, she coincidentally set up YARD YARN without any clue of the future. Like all startups, there were the unpredictable ups and downs before she manages to settle down and launch her first capsule collection in 2015.


The collection garners a rise of attention from the unique choice of material used. She uses unexpected daily hardware that is largely seen in the garment industry for her jewelry. The pieces are surprisingly lightweight and wearable despite being bold in structure. Her development continues to progress and the result is for those who seek individuality within craftsmanship.

 


THE CONSTRUCTION
 Each piece is carefully made from an empty canvas and it usually takes on a form. The first sketches are not always the final. She works on endless and possible designs that put comfort as a priority for the long-wearers where most pieces weigh 100g and below. The unique double clasps system that Genevieve uses makes alternating designs flexible. 


THE MATERIAL New materials are often updated as each season moves along. To maintain the quality, tarnish-free 304 stainless steel and recently in the 3rd-quarter of 2018, aluminium is introduced to the collection. As a part of the conscious movement, only synthetic leathers are being used. 

THE INSPIRATION The work of YARD YARN will be a good fusion industrial and feminism. Adopting ideas mainly from nature and fusing mechanism into the pieces. 

 

"We let our imagination run wild.
We are not restricted.
We are obsessed in the scene of living.
We celebrate an eccentric mix.
And, at YARD YARN every piece tells a story."

 

 

 

THE OBJECTIVE Our message is straightforward, and it is to promote the handmade industry in Singapore and to offer affordable pieces as a local designer. We also like to educate consumers to understand the effort that is put into conceptualizing and crafting. Finally, we like to have an outlet for our passion and leave visible footprints that we can eventually look back and not regret.


"Execute dreams through actions. Time does not wait for anyone. "

- Genevieve Tan, YARD YARN